Nestle Part 3

As Nestle is such a huge business, with massive amounts of wealth and power, their impact on the rest of the world can be quite remarkable. The fact that they continue to act unethically brings nothing but negativity. They are in no way perfect, in fact they are far from it. Repairing the damage that they have done to their own reputation is a difficult task, and not something that can be done over night. However, it is possible for them to improve their image and the way they are seen by the rest of the world. The main reason for the boycotts was because of the baby milk incident, which i have discussed already. This gained massive media attention and controversy, and was not good for Nestle in any sense. One way they would right this wrong would be to fund the installation of clean water in underdeveloped countries, which is something that needs to be provided with the baby milk. They could possibly go a step further by providing the formula for free to mothers that need it. While this may be bad for profits, they are likely to gain more business if they manage to gain support from the media and public again. Another issue that i discussed was the fact that they sued Ethiopia for all the money that they could pay. As i have mentioned, this was very controversial, and was in no way seen as ethical at all. While this is very unlikely, one way to improve their reputation would be to repay Ethiopia, at the very least. Considering they were in their worst drought for 20 years, they should then pay extra on top of what they charged. This along with the clean water idea, won't fix people's opinions, but it would be a huge step towards redemption.

If Nestle were to put effort into changing their image, and attempt to make it more positive, then positive things will follow. If they were to do what I suggested, I believe that the only way is up. From a business stand point of view, while it may cost a lot of money at first, the long term effects would turn out to be worth it in the end. If they are seen as positive, then there wouldn't be boycotts, which then means more customers. So, this would have a positive effect on their reputaion and business if they were to make an effort and win over the public. This type of change would steer Nestle into becoming an ethical comapny, or close to it at least. While they are thriving at the moment, the benefits available for making such a drastic change can only be seen as a positive.